Estado Puro

Paco Roncero

March 6, 2011

Agency: Dommo.
Art DirectorJoan Miquel Orga.
Copy Writer: Pablo Barrionuevo.

Paco Roncero opened a restaurant in Madrid where reinterpreted and reinterpreted the typical Spanish tapas.

Since the agency , a visual code was created to show tourists – potential customers of the restaurant-the lexicon used in Spanish bars with a friendly and elegant tone and also as an identifying serve communicative to their social networks, advertising and the decoration of the restaurant.